BLOOM & BLOSSOM
Bloom & Blossom - augmentative reality (AR) app that allows users to give a brand new view to their landscape and outdoor living area.
MY ROLE
FINAL PROTOTYPE
TOOLS
Figma, Dn, Ps
DURATION
2 month
PROJECT OVERVIEW
Bright & Bloom is an augmented reality (AR) app that allows users to give a brand new view to their landscape and outdoor living space.
The users would also be able to buy plants or decor items from local stores, thru the app and also connect with landscaping companies nearby to ask for quotes that match the design build by them.
THE PROCESS
I had a limited time to build this app, so in order to reduce the time and build a workable product as fast as possible, I followed Lean UX process.
Feedback
Competitive analysis
Define the problem
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Sketch
Wireframe
Design system
Prototype
THINK
DEFINE THE PROBLEM
Users needs to experience augmented reality to give a brand new look to their landscape and outdoor living area.
RESEARCH
COMPETITIVE ANALYSIS
As part of my research, I conducted a competitive analysis, to see which are the competitors and what do they offer. I looked up to three apps that offers similar products, and I focused on visual design, UX experience, AR elements and other features they offer.
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CONCLUSION
Two of the competitors offers only AR experience which cannot keep the users engaged for a long time, and the third one helps users connect with landscaping companies without offering AR experience.
MAKE
SKETCH
I like to sketch on paper first, because helps me to define my ideas before I get into the wireframing stage.
MID FIDELITY WIREFRAMES
After sketching, I started working on digital wireframes.
DESIGN SYSTEM
Why I chosed this color palette for an augmented reality app?
Because I wanted people to feel a connection by looking back at the past with a present-day.
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HIGH FIDELITY
MOCKUPS
Some of the high fidelity mockups.
TEST
FEEDBACK
After finishing high fidelity mockups, I tested my app with few potential users. Half of the users were looking to learn more about the plants suggested by the app so I added one new screen where users can read about the plants.
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FEATURES THAT CAN KEEP USERS ENGAGED
1
Using AR technology,users can place different plants and outdoor decor items, and see
how they would look in their garden.
2
Users can learn how to care of the plants
Users can connect with local landscape companies and ask for a quote in base of design created by them
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3
Users can search and buy plants or decor items online
TITLE OF THE CALLOUT BLOCK
KEY LEARNINGS
- Designing this app was very challenging for me. I learned how to work with Adobe Dimension and I also learned about the relationship between UX and AR.
- I sketched a lot to try to visualize how can I bring AR experience for users into this app, so I can add value to the app but also keep users engaged.
